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Secret Academy Episode - Oren Klaff

Director of Intersection Capital and best-selling author of “Pitch Anything”, when it comes to delivering a pitch - Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million by leveraging the principles of neuroeconomics to deliver a winning pitch in any business situation. According to Klaff, creating and presenting a great pitch isn't an art―it's a simple science. Applying the latest findings in the field of neuroeconomics while sharing eye-opening stories of his methods in action, Klaff describes how the brain makes decisions and responds to pitches. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Oren Klaff’s strategies will transform the way you frame your ideas, build a pitch, and control of every stage of the pitch process.

Lesson's in Today's Interview:
  • The elements of a great pitch
  • What is neuroeconomics and why you need to know about it and use it
  • Why it’s the engagement and the takeaway that makes the pitch great
  • How to frame a big idea worthy of discussion
  • Difference between “framing” and “positioning”
  • Why someone’s perception of your status defines how much attention they’ll give you
  • How to elevate your status through your starting point
  • The way to make yourself more valuable than the investor when pitching
  • Why the structure of the pitch matters most
  • Dealing with curveballs
  • The “STRONG” method of pitching
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Erlend Bakke
CEO of Mr. Outsource
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J. Massey
Founder of Cash Flow Diary