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Secret Academy Episode - Tracy Hazzard
About:

Tracy Hazzard is the co-host of popular the podcast “WTFFF?!”. Tracy and her husband, Tom, focus on all the “what’s” of Fused Filament Fabrication – more commonly known as 3D Printing. She is also the co-host of the daily 3D Start Point for entrepreneurs, designers and educators to scale the learning curve on the next industrial revolution. As the CEO and co-founder of Hazz Design, Tracy has years of experience and knowledge that she utilizes to help people strategize, create, and launch a successful product. With her intentional invention process, Tracy is also the co-inventor of 35 patents. Tracy has been featured in both business and design media such as Forbes, Inc., Harvard Business Review, Wired, and Entrepreneur.

Lesson's in Today's Interview:
  • What Hazz Design does for people wanting to create a product
  • What WTFFF?! stands for and podcast topics
  • How Tracy got into her industry
  • Why Hazz Design is more of a boutique firm
  • The competitive advantages that Hazz Design has
  • 86% of retail products are controlled by women
  • The common flaws in product design
  • Product market fit can be the biggest failure for everything you do
  • If creating a brand-new product is better than redesigning one
  • Fulfill a need – fit a void – solve a problem
  • How to execute competitive research and product market fit
  • How to protect your intellectual property
  • When and if you should patent your product
Full Episode, Downloadable Podcast, and Other Episode Resources Available for Members Only:
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Jason Calacanis
Angel Investor & Host of This week in startups
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Casey Cochran and Stephen Kaiser
Founders of Fit Food Fresh

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