Why You’ll Never Join The 1%


There has been a lot of media buzz about the growing uneven distribution of wealth in the world. While this was a growing issue in the United States for years, it is now become even more evident worldwide especially in Europe and Asia but the question is why? Why is it so difficult for the 99% to drift towards the 1%? If you ask many of today’s individuals who continue to belong to the rat race, they will be categorized into two general categories based on the two most common answers. Can you guess what they are?

1)  I don’t have enough money to start a business.

2) I have bills and obligations; therefore I am limited in the risks I can take.

While both may be true to some extent, the reality is that they are both inaccurate and excuses that are self-inflicted based on the probability that the individual’s lack of belief will lead to a predicted failure.

Here are four things the 1% do, that you are not willing to and the reason why you will always stay part of the 99%.

They take chances on themselves, they always have.

While most people think of starting a business or bringing an idea to life as a risk, the 1% thinks not doing anything about it is the actual risk, not the failure associated with trying. You have to understand that there is no such thing as a golden idea, and that finding a special idea is not more likely to succeed than the next. You, and you alone, are the reason your idea will come to life and flourish or be killed by your audience. The chance you are taking is not on the idea but rather that you believe in yourself enough to see it through to the end. When I, myself, started Secret Entourage, the idea behind the movement was not a genius one, nor was it one that I was best fitted for since I knew nothing about the internet, but it was founded solely on the belief that regardless of how many times we failed, we would continue forward until we do. If you have followed us since day 1, then you are very familiar with how many times we changed and revamped Secret Entourage for it to become what it is currently. It wasn’t born out of genius, it was born out of belief and perspiration.

They don’t have ideas, they work on their plans.

While most of the 99% has or had a great idea at some point in their life, the 1% isn’t worried about sharing with the world their geniusness for coming up with an idea. As a matter of fact, you may not even know they are working on something or that they are the owners behind a brand or website until it starts to become very popular. Creating powerful plans and executing is why they are more likely to succeed from the 1% who shares their vision of what they could have or could have had since their great idea. The real difference is that their ideas are great stories to tell others, rather than a plan that is being worked on.

They are not worried about what others have done, are doing or what others think.

The 99% always needs re-enforcement and motivation to keep going, and even need to be reminded as to why they are the ones that will succeed. The 1% doesn’t worry about self-recognition or peer pressure, regardless that it is positive or negative.  Think about competition, and its impact on the 99%. While many would think the Five Guys franchise is a competitor to McDonalds, the founder of Five Guys never believed it to be and went ahead and started anyways. The difference lies in the belief, rather than the excuse. If you believe your brand enough, then you understand there is no competition to it on any level and you alone are your greatest competitor. The 99% gauge the possibilities based on what others have done, the 1% create possibilities based on their own belief.

They understand the difference between having resources and being resourceful.

While the 99% complain about not having enough capital to start or gain traction, the 1% finds a way with or without resources. You may be surprised to know that when you actually make a considerable amount of money, you are more cautious of spending it and many of today’s new businesses are founded on resources outside of money, before being injected with money. The excuse is not valid, it is a simply a deterrent the 99% use to never get started.

Being part of the 1% requires you to do more than just understand the basics that makes us successful. It requires you to become a doer, a believer and very aware person, all of which are in your hands and not tied to having enough money or obligations. At the end of the day, you are the reason why you will never join the 1%.