I’m often told how lucky I am to be able to converse with the 200+ successful entrepreneurs we’ve interviewed in the Secret Entourage Academy. As a successful businessman myself, I find it quite easy to relate on a uniform level to many of those incredible people I interact with every day. Part of what makes our interviews so compelling, powerful, and exciting is that I’ve shared many of the same struggles and successes, so I know the right questions to ask each person in order to really understand their processes for success.
However, throughout this journey, I have been exposed to many different aspects of entrepreneurship and business that I was previously blinded to. You could say that I learn just as much as you do when I conduct an interview, and so I often get asked what have I really learned after interviewing the first 200 successful entrepreneurs. Here are my top 5 most important lessons:
1) It’s not always about vision – it’s about perspective.
In many cases, people will complain that they simply do not have the vision necessary to know where they are heading. However, many of today’s most successful entrepreneurs didn’t start with a vision – they started with a unique perspective on a product, service or venture, which eventually created a vision based on their initial efforts.
Vision typically comes from the ability to see further in the future in regards to your life, and this typically means that your perspective on life plays a very strong role. The perspective was usually what helped launch the business, while the vision is what guided it to the long term success it had, and allowed it to survive any turbulence. Nine out of ten people I interview didn’t know that they would enjoy such success, but what they did know was that they were on to something, so they chose to do something because they believed they were identifying an opportunity based on their perspective.
2) There is tremendous value in scaling multiple verticals at once, but not businesses.
I always get asked personally if I think you should have multiple businesses at once or simply focus on one. While I am a believer that commitment to one business is key until it gains traction, my guests have now validated that those who succeeded the most were not the ones who diversified their business portfolio from the very beginning, but rather those who diversified their revenue streams from within the business.
All the focus is on the growth of one business, but the business is not solely dependent on one revenue stream to survive, which allows it to grow further despite changes in consumer behavior, market demand or economic changes.
A good example of this would be the world famous McDonalds; while it may just look like a restaurant franchise with many locations and incredible pricing, in reality, it is a clever real estate play, as it is one of the largest real estate retail location holders in the United States. The business’s goal is to be a profitable restaurant, but their revenue is complimented with a real estate play that can survive regardless of good or bad years in sales.
3) Fears don’t disappear – they evolve and take new form.
We all have fears, and as I mention in Third Circle Theory, those who learn to master their fears and their ability to control their reactions to those fears tend to get further in life and business. As I’ve interviewed all these people, one of the biggest surprises was that those fears never actually disappeared but rather get suppressed deeper within, just enough to not obstruct the actions that would make a person successful.
In other words – the same fears continue to exist within us but evolve to simply take new shape and form. As over 90% of my guests have shared – learning to control emotional reaction has proven to be a very successful trait. While I believe that some people conquered their fears once they succeeded, the majority simply learned to mask them enough so that they did not interfere with their ability to succeed.
4) Those who leverage people grow further.
Many in my academy have succeeded on their own, without partners, without funding and without employees. Leveraging the power of outsourcing or task delegation to other agencies can be beneficial. However, those who have truly made the biggest impact as entrepreneurs and have reached much further levels of growth, all share in common their ability to leverage a team. A team they have built, coached and grown to adapt to the long-term vision and skills required to bring the project to life.
Typically, those who showcased skills of leadership and management as a priority in their business reached much higher levels of success. Everyone knows six hands and three minds are better than two hands and one, but imagine the power of all those hands and minds if synchronized and working towards a common cause. The ability to build and grow team cohesion is one of the biggest differences in 90% of the people I interview – especially between those who build 7 and 9 figure companies. A great and awesome example is to look at Secret Academy teacher Andy Frisella, who shares his incredible experience starting a 6-figure company alone and growing a 9-figure team in 14 years.
5) Self Awareness Trumps Skill-Set.
Most people assume that success is often directly correlated to the specific skills an individual has. However, I am the complete opposite myself – I bring no skills to the table, and certainly did not study or understand business when I first started. But I understood people instead – a businesses greatest asset.
Many of my guests in the academy do not actually have skills in the specific fields they have succeeded in. Instead, they had enough awareness to recognize their own strengths and weaknesses, and in doing so found alternative ways to get the job done. Self-awareness and honesty is one of the greatest lacking skills in humanity, as we are often by-products of our environments and the observations we make early on. There is also a lot of media clutter that shifts our perspectives constantly. Those who know themselves enough no longer allow their environment to shift their perspective, but instead understand how to influence such environments for other’s perspectives to shift. Across 200+ people, I have seen that such an ability is much more important than acquiring all the skills needed to bring a business to life. Skills you can learn – being honest with yourself and practicing self-awareness is something you choose.
After six years of leading Secret Entourage and the Secret Academy as the CEO and host, I have learned that success comes in all shapes and forms. I’ve also learned that money is the simplest and most common commodity we hold. While we cherish money early on in our life and in this never-ending quest to leverage it so we can get the things we need and want, those who are the most successful typically learned to disconnect their emotions from money early on. Doing so allowed them the real mental freedom to proceed to their very own Third Circle.
I hope you enjoyed all the stories, and incredible interviews in the Secret Academy we have brought you these past six years, and can tell you that it only gets better from here.