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February, 2012

Different Expectations

Different Expectations

I find myself wondering sometimes about what must go through peoples heads on a day to day basis when they are dealing with themselves and reflecting on who they are. It is often true that at some point or another,…

Nutek Wheels – Higher Excellence

Nutek Wheels - Higher Excellence

Wheel companies all offer wheels but they all hold their very own standard for differentiating themselves from their competitors. Our friends at Nutek are no different with outstanding designs and clean projects, guaranteed to give any car a clean and…

Brand Positioning 101

Brand Positioning 101

Positioning owns a variety of definitions. It exists in military settings, business settings, and marketing settings. Positioning can mean the way you place a chess piece. Positioning can mean the way you set your company up in the market. Positioning…

ADV1 Wheels – The Beard

ADV1 Wheels - The Beard

In 2008, ADV1 didn’t exist nor did the re-invention of the concave wheel. Instead a different company owned by Jordan by the name of 360 Forged had emerged, slowly taking over the wheel industry with amazing wheel designs but more…

The Beginning of The End for Fisker?

The Beginning of The End for Fisker?

The past 10 years have marked the beginning of a period of unavoidable change in the automotive industry. We have been ushered into an age of fright. Governments, corporations, scientists and others in power positions are adamant that we are…