
In 2008, ADV1 didn’t exist nor did the re-invention of the concave wheel. Instead a different company owned by Jordan by the name of 360 Forged had emerged, slowly taking over the wheel industry with amazing wheel designs but more importantly had done what no other wheel company had so far, which was bringing an amazing lifestyle feel to their projects through the lens of one man’s camera. Today as ADV1 leads the wheel industry to new heights, they do so by capturing each, and every one of their vehicles through that same lens.
The man behind the lens became known as “The Beard” and today we share with you how one man re-invented the world of automotive photography as Top Gear re-invented car reviews. Meet William Stern, the man behind the lens of some of today’s most amazing automotive photography…
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