PUR Wheels – Breaking Boundaries

When PUR Wheels decided they wanted to launch their 2012 collection, they aimed to reinvent the wheel – both literally and figuratively. The minds at PUR aren’t afraid to push boundaries when they approach their designs. You may have remember their teasers of rose gold wheels, the inspiration for which came from a high-end watch.

The official launch of the line required something special. The team at PUR decided to combine two critical elements in their design process – music and fashion – to fully represent their message in this launch.

We think the final product speaks for itself:

Check out a few more shots from behind the scenes of this project. We hope to see more like this from PUR in the future!

All of these makeup products remind us of the assortment of chemicals and cleaning products we use to detail our cars before a shoot.

PUR’s designer’s favorite instrument growing up was the piano, which of course they had to incorporate.

Your move, wheel industry.

2004 Lamborghini Gallardo
Listed for sale at $98,000
Bought at $80,000 plus tax & tags
Drove for 4 months then posted for sale
Sold for $93,000 in less than 30 days
Made $9,000 in Profit

Interact - Questions, Comments, Feedback
Get the complete
on mastering

Porsche 991 Turbo S – Project Sin
Mercedes Benz SL65 AMG Black Series – Project Unicorn
Range Rover Sport GT Project Obsidian

Instagram Podcasts YouTube Twitter

Home | About Us | Latest Articles | Academy | Consulting | Become an Affiliate | Forum | Resources | Events | Contact Us

The content on this site is provided without any warranty, express or implied. All opinions expressed on this site are those of the author and may contain errors or omissions. No material
here constitutes "investment advice" nor is it a recommendation to buy or sell any financial instrument, including but not limited to stocks, options, bonds or futures.
Actions you undertake as a consequence of any analysis, opinion or advertisement on this site are your sole responsibility. View our Disclosure page.

Want To Get Our 10 Best Secret Academy Interviews For Free?