Business

Tasti D-Lite : A Story of Social Sweetness

Tasti D-Lite : A Story of Social Sweetness

It is not a mystery to those who follow SE that distinguishing yourself or your company from others is crucial for success. Coinciding with that idea, Tasti D-Lite released a book that begins by highlighting the fact that they recognized what makes them different from their competitors at a very early stage. They had the advantage by identifying how to…

How to Recognize Great Leaders

How to Recognize Great Leaders

Great leadership is becoming much harder to find in today’s business world. With more and more of today’s leaders being nothing more than selfish managers with titles, it makes it difficult to know who to trust. If you think about the differentiation between leaders and managers, the word ‘ownership’ comes to mind. It is, however, possible for great managers to…

Gimme a Burger – Innovation in the Kitchen!

Gimme a Burger - Innovation in the Kitchen!

It is not everyday that Secret Entourage goes out of its comfort zone to do a story on a burger joint unless of course there is a great reason to. As you know, we are the leaders in entrepreneurship, especially when it pertains to innovation, and this particular burger joint caught our attention because of its amazing focus on differentiating…

5 Reasons to NOT Start Your Own Business

5 Reasons to NOT Start Your Own Business

Being an entrepreneur or business owner may look glamorous from the outside but it certainly is not an easy task. For those of you thinking about starting your own venture, just keep these 5 reasons in your head and ensure your rationale is aligned with your efforts or they could be in vain.

Brand Positioning 101- Trade-Off and Branding

Brand Positioning 101- Trade-Off and Branding

By now you’ve likely gotten word of Apple’s Q1-2012 earnings call, where the company announced that it has nearly doubled its profits and exceeded even the most aggressive of expectations.  During the call, Apple’s Chief Executive, Tim Cook fielded an analyst’s inquiry to see if Apple would follow the path of Microsoft’s forthcoming addition to the Windows® operating system family.

A Changing Economy

A Changing Economy

Three years have passed since the great recession and it seems as though things are simply not improving. With very slight decreases in unemployment and housing prices not really improving, we might starting wondering if perhaps there is more than just a recovery ahead. The stock market goes up and down over 5% in a single month, businesses are hiring…

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