Secret Academy – Resources

Academy Resources

Here in the Secret Academy, we know there are many tools and resources to help streamline the process of bringing your idea to life. We’ve put together a collection of resources that we personally use, as well as other tools developed by the teachers in the academy that we endorse. Check out the resources below that will save you time and money.Disclosure: Some of the links below are affiliate links which may earn us some additional commission but at no cost to you. We only recommend the best services and products from our personal experiences but we highly recommend that you do your own due diligence before making any purchase.

Free Books
Below are a collection of free ebooks that are associated with various Academy episodes, compiled for you here in one location. From learning about the true meaning of entrepreneurship to making your first dollar online, these books will help shape the entrepreneur you want to become but also teach you how to enjoy the rewards without significant financial investment.

Stay Poor – This book is not going to tell you to find investors, spend money, or even go buy real estate. This book is going to change the way you look at everything around you, it will give you an opportunity to identify and act on opportunities but more importantly teach you how to be fearless in your quest for success.

Your House – There was a time when home ownership held a bit of prestige and value to society. In today’s economy, it seems as though home ownership is either a burden or financial trap and as fun and glamorous as it once was, it has now become a calculated business decision. Times sure have changed and the home market and guidelines have too.

Affiliate Marketing 101 – In this guide we cover the details needed for you to get started in online marketing. This guide goes into specific details on strategies to use for picking the right affiliate marketing niche, how to choose your marketing (SEO) keywords, how to analyze the competition, and more – using a comprehensive real world example through out the progressive chapters.

Business Essentials
CorpNet – Registering a new business doesn’t have to be confusing anymore. Our partners are CorpNet will help you register a brand new business and handle all the paperwork for a low cost to set up you up for success rather than failure. Used coupon code ‘entourage’ at checkout.

Website, Hosting, and Domains
WP Engine – As current customers of WP Engine, we could not have found a better WordPress specific hosting provider. Aside from specializing in WordPress, they offer a hands-off approach so you don’t have to worry about updates and security. Their top notch customer service and speed won us over.
BlueHost – If you are looking for a cheaper alternative to get started? Look no further than Bluehost. Bluehost is great for hosting multiple websites at once. WordPress can be installed within minutes with a few simple clicks.
Namecheap – By far the best domain registrar available due to the fact there are no hard upsells or a confusing website to use. Best of all the prices are extremely reasonable and they always throw in one year free whois guard protection.
WordPress – Hands down the best content management solution available that powers millions of websites including our own. Many web hosting providers like the ones mentioned above already provide simple one click installations. WordPress is also powered by a very extensive community that is home to thousands of themes and plugins.

Mobile Apps
Secret Consulting – Our consulting division of Secret Entourage now offers full hands-off app development services. Our team of talented graphic designers, marketers, and developers have made over 25 apps across the iOS and Android platforms. Contact us for a quote today.
WordPress Extensions
OptimizePress – Not a web designer? No problem. With OptimizePress you can deploy any type of page quickly ranging from sales pages, landing pages, squeeze pages, webinar pages, course pages, all with a simple click from the assortment of default templates and designs. These pages are designed for one thing and that is conversions.
Wishlist Member – Turning your audience into fans then into paid customers is a great feeling but now managing that process is very simple thanks to WishList Member. This WordPress plugin turns your website into a membership site and integrates with all of the top third party services for email, payments, and more. Our website is also powered by Wishlist Member.

Analytics and Testing
Google Analytics – The gold standard for 99% of webmasters out there that want to understand where, why, and how traffic is coming to their website. Although some learning curve is required, it can be your #1 tool in identifying quick and easy fixes to exponentially increase your conversions.
Clicky – A very popular and much simpler alternative to Google Analytics. With Clicky, you can have all the same data you’d normally see in Google Analytics but displayed in a much easier to understand interface that breaks everything down in layman’s terms.
Optimizely – The one golden rule in online marketing is to never stop testing. Optimizely is a very simple A/B testing tool that allows you to create different page variations on the fly through a WYSIWYG editor. Highly recommended to increase conversion rates and sales.
Crazy Egg – Do you ever wonder what people do once they’re on your website? Crazy Egg allows you to overlay a heatmap on any page of your website to understand where people click once they arrive on your website, thus allowing you to understand user flow.
Sales & Marketing
Spreesy – Instagram has become one of the fastest growing social media platforms. While it is very easy to rack up followers, many people are still unsure how to monetize their followings. That is until Spreesy came along and redefined how to sell on Instagram. Spreesy is a truly automated solution that allows brands to sell directly on Instagram through its unique logic. Once a follower expresses interest in the item by responding with a comment with their email, Spreesy will automatically send a checkout link to that buyer.
Payment Processing and Shopping Carts
E-Junkie – If you are looking for a very simple shopping cart that handles payment processing through Paypal, product delivery, product protection, affiliate program management, then look no further. E-Junkie is by far the most affordable and easiest to use digital product shopping cart that even powers our website today.
Paypal – The 400 lb gorilla in online payment processing and transactions. If you don’t support Paypal on your website, you are losing potential sales period. Although not the best payment processor by any means, it’s the one most supported until another better alternative comes around.
Clickbank – The worlds largest digital marketplace also serves as a phenomenal affiliate program management tool. Create a digital product such as a course or software and list it on Clickbank where thousands of affiliates can help promote it for you.
oDesk – Our go to marketplace to look for affordable but quality contractors overseas. After having spent over $50,000 on writers, link builders, developers, assistants, logo designers and more, there is no better place to find good help. Best of all everything is transparent to ensure your employee isn’t sleeping on the job.

Fiverr – People will literally do anything for $5 bucks. Whether that’s sad or not, Fiverr is a fantastic resource to hire people for $5 to help with lots of random tasks. There are people who will rap a song for you, create your resume, make an icon for you, to providing testimonials. Yes, it’s weird but it simply works.
Email Marketing
Aweber – As they say, the money is in the list and you should be capturing your audiences information from day one. Although there are at least a dozen great email marketing platforms, we have personally used AWeber to grow our email newsletter. Email is nothing without deliverability so AWeber will reach your subscribers inbox no problem.

Business Services
Talkroute – If you are looking for an affordable Google Voice alternative with more professional phone system features then look no further with Talkroute. Turn your business from sounding like a mom and pop store to a full blown Fortune 500 company.

Quick Credit Boost – Entrepreneurs sometimes forget that their personal credit can have a significant financial impact on their business. Quick Credit Boost is an easy way of boosting your credit score through a specialized hands off approach.

Vimeo – By switching to Vimeo for Business, we saved over $1000 a year in just bandwidth costs alone. We’ve looked at all options for enterprise level video hosting and no one came close to the amount of value and features that Vimeo for Business offers.
We hope this list of resources serves you well as you continue your entrepreneurship endeavors. And if you think something is missing from this list, please don’t hesitage to send us an email:
– The Secret Team