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From the Best Selling Author of Third Circle Theory comes The Sequel... RADIUS
What is RADIUS
Every business follows a cycle of specific elements, regardless of its success or failure.
My goal is to help you understand why things occur as they do, so that you have a more clear vision of your own personal road map.
It is important to understand that pushing our limitations starts in our minds. Understanding how the process and its components enables one person to disrupt an industry from both a business and an entrepreneurial angle.
There are five core pillars in the evolution of business and entrepreneurship: People, Product, Business, Brand, and Empire, all of which you will be exposed to in this free preview.
People are perhaps the most powerful pillar, yet neglected by most business owners and entrepreneurs. They miss that, without people, there is not business or success. People--you, your team, and your customers--are the foundation of business.
Most businesses fail within their first year from the owner misunderstanding themselves, their customers, the target market, and those around them. You need to understand the wants, needs, and motivations of these people to address them effectively.
Regardless of what you sell, your Product (or service) is the core of why and how you survive and grow. You must forever improve and adapt it to an ever-changing environment.
The product isn't always perfect and may not even be good in its early stages. Products that solve problems hold more value to the masses, but even the best products often start as the worst.
The right people coming together with a compatible idea for a service or product creates a Business.
A business forms when a person understands people, product, and their compatibility and connects them. Then a business becomes profitable and thrives. If people and product are incompatible, the business fails.
The optimum connection occurs when people believe and understand the product and it solves a problem, enabling a business to rise to profitability. A business's growth stems from how well the product and people evolve within the its dynamics, which adds a powerful variable: money.
People and product must effectively collaborate to grow an industry, but don't forget that appropriately factoring in money is necessary to allow the business to evolve into a Brand.
When a business has mastered executing its product and connected it to people seamlessly, the company reaches a new a level of profitability above and beyond a simple business. The idea of significant profit prompts the entrepreneur to look back and connect the dots.
Understanding the path to success enables a business owner to look forward with something powerful--a process: understanding how people, product, and business intertwine. You can duplicate a successful process with new products and new people, in new verticals, or new commodities.When a brand expands through so many verticals that it has earned trust, the brand can become an Empire.
By empire I mean an entity that dominates every vertical in its space and sometimes outside its space. Facebook is trying to become an empire by acquiring every social network it competes with, offering various types of social reach all under one brand. Apple is too by entering finance with Apple Pay.
To make a brand an empire, the people running the business must be confident that their users will follow them across any platform. They must have mastered their process enough to know it can work in the new space.
An empire is powerful. It creates significant influence. It can give birth to innovation or kill ideas in seconds. It is the ultimate reach in business. It is engineering a perfect system to dominate the marketplace.
That’s what I will teach you with RADIUS.
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