Producing quality content consistently isn’t a walk in the park. If you’ve been running a business blog for quite sometime now, I bet you can relate to what I’m saying. Not only can producing quality content be costly, but the time and overall effort needed to produce one can be painstakingly nerve-racking.
I mean, think about it, not only do you need to gather data for your content, but you also need to be able to craft your content in a way that it resonates with your audience — all of which can be fairly time consuming, depending on the extent of how you want it done.
Even having said that, producing fresh content isn’t really something that businesses can simply set aside and ignore. Considering the kind of benefit that your business can get from publishing quality content, you need to be able to concoct a process of some sort so you can keep up with producing quality content consistently.
Allow me to share with you 4 actionable tips that can help you with just that.
If you’ve been struggling with your content production, this guide is going to be a perfect read for you. We’ll be talking about the strategies that you can use to shorten the amount of time that you need to creating quality content.
Let’s hop right in.
1. Use templates.
Templates are staples among content marketing strategists.
If you’re hoping to develop an editorial calendar for the coming weeks, months, or even the next couple of years; using templates can help ensure content quality, contributor accountability, and the alignment between the teams involved in producing content (among other things).
What’s doubly interesting about content development templates is there’s a whole host of free ones from reputable sites that you can download anytime.
I’ve used the templates on these sites, and I’ve found them to be quite effective:
- Content planning template by HubSpot
- Content audit and keyword matrix audit by GoInflow.com
- 12 content creation templates by Quick Sprout
There is no shame in emulating what works for other organizations. After all, you can always customize these templates to suit your business’ and audience’s dynamics. Remember that there is no need for you to reinvent the wheel to produce quality content, for as long as your content provides value to your audience, it should be more than enough to do the trick.
2. Repurpose your content.
Because creating actionable and linkable content takes time, you need to repurpose your content whenever you can.
- You can turn your white papers into multiple blog posts.
- You can create SlideShare presentations out of your videos.
- With your customer’s permission, you can include their testimonials in your explainer videos or product landing pages.
- You can create infographics from case studies.
- You can also inject new data into old blog posts to make them relevant again.
The points above are just the tip of the iceberg, of course. When you add podcasts and PDFs (among others) into the mix, you can easily come up with several other methods of repurposing your content.
3. Store your content ideas effectively.
Ideas are fleeting. In one instant, your mind can be overflowing with it, while seconds later, all of your content ideas would suddenly disappear.
This is exactly the reason why most content producers (like writers) take the time to install apps like Evernote in their mobile devices. They want to be able to store content ideas as soon as it pops into their minds.
Google Sheets is another online tool that you can use to store your content ideas. Since it is cloud-based, you can access it from anywhere for as long as you have access to the internet. What’s more, you can also use it for your team’s content collaboration and brainstorming sessions since it updates real-time.
When you’re about to create a new content, all you need to do is access your idea repository and get inspiration from the list of ideas that you’ve written.
4. Do your tasks in bulk.
In the manufacturing space, there is a term known as the “economies of scale.” According to Investopedia, it’s the “cost advantage that arises with increased output of a product.”
In custom shirt printing, for example, you save more if you use the same design and colors on a hundred shirts than, say, just one.
The concept of bulk buying also operates on the same principle. You get considerable savings when you buy wholesale instead of retail.
Of course, the same logic applies when you’re producing content for your business blog.
When you do similar tasks in batches, such as scheduling social media posts, responding to emails, or writing blog posts, not only do you become more efficient with your time usage, you’re also able to save tons of mental energy.
Make it a habit to write your titles in bulk. If you want to take things up a notch, block off a day of the week to write your blog posts for the entire month. You’ll likely end up being more productive, on schedule, and with more time to perform other productive things.
What are some strategies that you can use to help our audience produce quality content in the least amount of time possible?
Please share your ideas in the comments section below. Cheers!