I’m super excited to share this guest article below from Gary Vaynerchuk – in my opinion the best marketer in the world right now. As you may know, Snapchat turned down $4 Billion from Facebook last year to sell out – and while everyone thought they were crazy, they might not be given that in August, they were raising capital at a $10 BILLION valuation. This is definitely a network that demands some attention. But how do you use it for business? I can think of a million different ways, but in short use it as a way for your fans to peek behind the scenes at what you do and stay top-of-mind.
Some examples: If you’re a body shop, maybe document the cars in and out, or send snap updates to specific customers. If you’re overstocked on something, snap a picture of it in your story with a snapchat-only discount code so you can track conversions. If you own a restaurant, snap pictures of the food in your story to get people craving it.
Now, on to Gary (originally published here):
I am hot on this platform right now. And you should be too. It’s a huge deal, and has lots of amazing opportunities for big and small businesses, marketers, individuals, personal brands… you name it. Let me help you guys get started with a few Snapchat tips.
One thing before we start with these Snapchat secrets: you gotta make sure you have the “filters” and all that other fun stuff switched to on in your settings. Without those, what are you even doing on Snapchat?
1. Make emojis huge
DRock looks a little different today…
Ever gotten a snap with a giant emoji in it? It’s too easy (and looks awesome). After you’ve taken your snap, type in an emoji like you normally would, but then tap that big T button in the top corner. And there it is. Even better, now you can drag it anywhere on the screen.
2. Find hidden colors
Snapchat doesn’t show all the colors they have available. Crazy, right? To find the hidden colors, just drag your finger to the left and bottom of the screen when you have that rainbow palette open.
3. Use location filters
The view from the Vayner New York office :)
Ever notice how when you swipe left and right after taking a pic, all these different filters appear? Swipe once to the right and you’ll see a location appear. Sometimes there will be even two or three to choose from. But even better: if you snap a selfie and use the filter, then download it before you send it out, you’ll have a pretty kick ass grid of all the places you’ve been in a few weeks. Free content. Boom.
4. Replay snaps
You guys, I’m totally serious. You can replay a snap. BUT you can only do this once a day from a snapchat username. Also, you can only replay the last one you viewed, so you can’t just go back and choose one from hours earlier. First, enable replay in your settings. Then, to replay, tap the snap and a bubble will pop up asking if you want to replay. And of course, you say: yes! Warning: the person will get a notification saying you replayed it. Choose wisely. ;)
5. Draw like a pro
Art by Dasha Battelle
You know those crazy cool influencers you see doing amazing drawings? They’re making them on an iPad. Seriously. iPhone screens are way too small for all that detail. Even though there is no Snapchat app for the iPad, you can still download it and use it on the iPad. Get creative and detailed! And…use a stylus if you’re really ready to get serious.