The Ferrari 458 Italia is finally here and this might mean that 2010 might be the year Ferrari comes back on the books as an actual competitor to Lamborghini and Porsche, which have been reaping profits and market share from Ferrari for the past 3 years. We first discussed the Ferrari 458 last month as the final rendering had finally been exposed, but it is nice to say the F458 Ferrari Italia is now here and unveiled in the flesh, the real questions will remain on how true the pricing will be and if the cost of ownership will be more than the mighty F430? Here is what we know…

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It is no news that Ferrari has had some bad times these past few years, with most dealerships showing losses, as high as 30% in some cases. Te Ferrari brand needed some help especially considering the profits that Audi has been posting with the R8 and the Gallardo. Ferrari answers the call with this latest promising masterpiece named after the country “Italia.”

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The F430 has been around for the past 4 years and has recently released its sexy racing counterpart “Scuderia” which just became available in the 16M spyder version costing $500,000 million US dollars. Ferrari is however anticipating a replacement that is to hit showroom floors in late 2010 or early 2011. No press release has been issued but Ferrari has been seen test driving a new mule around the race track, which can only mean that he next F1 car will be around soon enough. Continue Reading