It is not a mystery to those who follow SE that distinguishing yourself or your company from others is crucial for success. Coinciding with that idea, Tasti D-Lite released a book that begins by highlighting the fact that they recognized what makes them different from their competitors at a very early stage. They had the advantage by identifying how to stand out and utilized social media to brand themselves. We review the book and share the most important lessons learned.

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Great leadership is becoming much harder to find in today’s business world. With more and more of today’s leaders being nothing more than selfish managers with titles, it makes it difficult to know who to trust. If you think about the differentiation between leaders and managers, the word ‘ownership’ comes to mind. It is, however, possible for great managers to also take ownership. The real difference lies in the fact that great managers take ownership of processes and results, but great leaders on the other hand take ownership of those they are leading. Here are some tips to help you identify great leadership and help you decipher who you should be paying attention to and who you should simply ignore.

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It is not everyday that Secret Entourage goes out of its comfort zone to do a story on a burger joint unless of course there is a great reason to. As you know, we are the leaders in entrepreneurship, especially when it pertains to innovation, and this particular burger joint caught our attention because of its amazing focus on differentiating itself from the competition. How innovative can a Burger Restaurant really be? We go inside Gimme a Burger in Deerfield Beach, FL to find out.

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As you may have heard, PSY, one of Korea’s oldest K-Pop singers, has made a comeback worldwide with his new single Gangnam style. This very catchy and latest K-pop song has taken over YouTube and even US radio stations nationwide and is creeping up to be one of the most popular songs worldwide. What you may not have known is that PSY is not a new artist and that his past songs have not even come remotely close to the impact this latest single has made. Despite the comedic nature of the song, there are some valuable lessons for every entrepreneur to learn from him and Gangnam style.

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Being an entrepreneur or business owner may look glamorous from the outside but it certainly is not an easy task. For those of you thinking about starting your own venture, just keep these 5 reasons in your head and ensure your rationale is aligned with your efforts or they could be in vain.

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After all these years, you would think that not many people continue to fall for these false MLM opportunities but apparently they must since new MLM’s are emerging and continue to provide false hope for all of those who seek instant gratification. A new one has emerged and already is the buzz of the MLM junkies all over, and its called ACN. ACN is another MLM nightmare and has all the ingredients that allowed 5 Linx to become the giant MLM scam it is today. We are going to take a look into ACN today and why this is another lost opportunity you should stay away from.

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By now you’ve likely gotten word of Apple’s Q1-2012 earnings call, where the company announced that it has nearly doubled its profits and exceeded even the most aggressive of expectations.  During the call, Apple’s Chief Executive, Tim Cook fielded an analyst’s inquiry to see if Apple would follow the path of Microsoft’s forthcoming addition to the Windows® operating system family. Continue Reading