Secret Academy Episode - Helen Roe
About:

Helen Roe earned her degree in business studies and was able to land a job at Coca-Cola right out of college. She then spent 15 years working in the corporate world for companies such as Nivea and Colgate Palmolive working on million dollar campaigns and traveling all over Europe. After having two children, she decided that the corporate world was not for her and wanted to start her own business. Using her many years of experience and observation, she was able to carve out a niche for herself in the realm of marketing towards women. Today, Helen is a business coach helping other entrepreneurs learn skills in marketing, sales, and business development. She is also a writer for Huffington Post and other leading Australian publications on how to market towards women.

Lesson's in Today's Interview:
  • How she was able to land a job at Coca-Cola straight out of college
  • What to bring into an interview
  • Why she took a break in her career to travel even though she knew there wouldn't be a job waiting for her when she got back
  • Why being your own number one supporter is so important as an entrepreneur
  • Women ARE the market, not the niche
  • The differences between men and women in the consumer world
  • What is the first and most important part of marketing
  • What she says was the most challenging part of marketing herself
  • How to overcome the challenges of being unknown and having no client validation
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