Alex French and Andrew Healy have been best friends since middle school. They both got college degrees and started working in the corporate sector shortly after graduation. Slowly they realized that they were yearning for something more; something that working a 9-5 wouldn't produce. After getting involved with Tough Mudder races and becoming more health and nutrition conscious, they stumbled upon cold brew coffee which was a healthier and stronger alternative to regular hot brewed coffee. Because Alex worked at General Mills at the time, they were able to do research on their product by asking all his coworkers for their opinions and conducting a taste test 6 months later with a consumer expert at General Mills. Today, Bizzy Coffee is being sold in numerous retail stores and is also available for purchase as a subscription service.