Secret Academy Episode - Adam Griffin
About:

Adam Griffin experienced loss when his first son passed away just days after his birth from a genetic disorder. From that day on, he realized that he wanted to make sure that whatever he did in his life would positively impact others. To deal with his grief, he limited the people he surrounded himself with and started writing as an outlet. His writings would eventually end up in publications such as INC.com, Men's Journal, Men's Fitness, Huffington Post, and Entrepreneur on Fire to name a few. With numerous publications under his belt, Adam decided to help other entrepreneurs tell their unique stories and founded Better Than Yesterday Publishing. BTY Publishing is a one-stop shop for entrepreneurs to transform their stories and experiences into a tangible book.

Lesson's in Today's Interview:
  • Prior to starting his publishing business, he owned a fitness industry business called Bodyfit
  • Using content marketing to grow his business
  • Selling part of Bodyfit but still generating revenue by licensing out content
  • How BTY Publishing works
  • Why BTY is more of a consulting agency than just a standard publishing company
  • The people you surround yourself with must be supportive but also kick your butt to keep moving forward
  • Great content can be described in 500 words or less
  • Be authentic in what you know and who you are because people can see through bullshit
  • How to make an editor's job easier and why it's more beneficial for you to make that effort
  • People buy the person before they buy the product
  • Distill the message of who you are and what you do into one concise sentence
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