In the world of business, you’ll often hear that relationships are everything. It’s always who you know, rather than what you know. When PUR Wheels launched as a relatively new wheel company, it established a partnership with our good friend and exclusive tuning shop SR Auto Group. If you read our last article on SR Auto, you’ll notice their attention to detail which means only using the best matching wheels for their project cars. With SR Auto Group’s exclusive clientele, PUR Wheels has already graced such vehicles as the Lamborghini Reventon or Ferrari 599 GTO. As a new partner of the Secret Entourage network, we talked to three designers (3D, Website, Architect) and how they came together to start PUR Wheels.